Digital Compositional Modes for Media Richness (BCE Ch. 3, 6 and 12).

Please review the following definitions which will be critical to completing the trade show analysis in module 7.

Richness - "Richness is a medium's ability to: (1) convey a message through more than one informational cue, (2) facilitate feedback, and (3) establish personal focus" (Bovee and Thill, 2019, p. 72)

I.Marshall McLuhan: “The Medium is the Message"

The Medium is the Message by Marshall McLuhan | Animated Book Review (Video to summarize McLuhan’s ideas)

II.Bovee and Thill, 2019, Table 3.1, p. 69. Please review oral digital, written digital, and visual digital advantages and disadvantages.

III. Compositional Modes for Digital Media (Bovee and Thill, 2019, Chapter 6 pp. 136-137)

Conversation – Mode you would use to represent conversation- IM Add value
Comments and Critiques- SM Flame wars.
Orientations – Ability to help people find their way through an unfamiliar system
Summaries- Key points while skipping over details (Webpage)
Reference materials- vast quantities of reference materials
Narrative- Historical story of how the company started (video)
Teasers- promo codes
Status updates and announcements-
Tutorials
Optimizing Content for Mobile Devices
Location based services- mapquest
Gamification
Augmented reality
Wearable technology
Mobile blogging
Mobile podcasting
Cloud based services
Backchannel (see especially p. 153 in Chapter 3 and p. 349 in Chapter 12)