Discussion Notes from Virtual Classroom:

1. Please be reading BCE Chs. 6, 9, 12 and read all files in module 6 and 7.

2. Complete the Progress Report (30 points) see module 6 for lock time and due date (8 paragraphs single spaced; Please cite one APA source within each paragraph (2-7) where you discuss how you will overcome your business communication challenges. Please also cite all sources using APA in the references using the author's last name or the first major word of the title.

Please see below links and the APA citation links in module 6 and 7 on how to use APA guidelines to cite correctly in-text and create your references list.

Pay close attention to Chapter 10:

Figure 10.1- especially "Reports to Document Progress", p. 250.
Questions to ask in "Evaluating Information Sources", pp. 255-256.
"Conducting Secondary Research," pp. 257-260.
"Drawing Conclusions vs. Making Recommendations", pp. 256-257.
"Organizing Informational Reports", pp. 261-262.

Chapter 11:

Table 11.1 - see especially bullets under "Reports" p. 285.
Inverted pyramid style in which you cover the most important information briefly at first and then gradually reveal successive layers of detail-- letting readers choose to see those additional layers if they want to (Bovee and Thill, 2019, p. 286).

3. Trade Show Sign-up and Trade Show Schedule - 10 minute persuasive sales pitch on a company of your choice where you and 1 other person will sell one product or service to our MGMT 202 class via zoom. Please see the sign-up sheet and Trade Show Schedule after class in module 7 (first file).

4. Please read the trade show analysis in module 7 and divide up the questions equally amongst your trade show team. You will be interviewing the class and conducting some primary research next class to complete the

Article Dr. Barley wrote about past trade shows done in MGMT 202:

https://bized.aacsb.edu/articles/2020/july/the-trade-show-must-go-on

BCE Chapter 6:

See especially BCE: Chs. 6, pp. 136-137 (You will need proof of using 3 compositional modes for digital and social media in your 10-min. trade show).
See also BCE Ch. 6 p. 153 on how to use the backchannel in presentations which is also in BCE, Ch. 12, p. 349.

BCE Chapter. 9:

You will select 2 Human Needs that Influence Motivation from Table 9.1 to integrate into your persuasive appeals for your 10 min. Trade Show Presentation with our trade show partner.
See p. 224.
You will be using the AIDA (Attention, Interest, Desire, and Action) model of persuasion to organize the 4 main points of the 10-min. trade show: Introductions, Background, Sales Pitch, and Follow-through. Please see the trade show analysis, sample PowerPoint slides, and Trade Show Presentation and PowerPoint assignments in module 7.
Attention (Introduction and throughout the trade show)
Interest (Background and Sales Pitch)
Desire (Background and Sales Pitch)
Action/Follow-through

BCE Chapter 12:

Audience Profiling- Table 12.1; p. 328.
Audience Mindsets Figure 12. 1, p. 329.
How to get and keep your audience's attention (add spice every 6 sec into the trade show) pp. 334-336.
Practicing your delivery for your trade show, p. 345-347.
Use the Backchannel (e.g., Zoom chat box and other digital engagement to chat with audience to engage them by dropping promo codes etc.).

5. 10 PowerPoint slides (45 points- 10 maximum slides can be used in the 10-min (total time allotted for both team members to present and includes all audience engagement strategies) team trade show presentation via zoom screen share) are due via module 7. Each person in the trade show team is required to upload to their personal canvas account by the assignment due date and lock time via module 7.

See the sample 10 PowerPoint slides in module 7 and trade show evaluation sheet/grading rubric in module 7.

Please see below links and the APA citation links in module 6 and 8 on how to use APA guidelines to cite correctly in-text and create your references list.

6. Trade Show Analysis (10 points- each person is to contribute equally to answering all questions in the Trade Show Analysis and is required to upload the final trade show analysis by the assignment due date and lock time in module 7.