The demand for online 123 movies is growing day by day because of Internet availability, a new innovation in Internet connecting devices and emerging of different web-channels. 

The experience of watching movies has been changed. Online, movies have many forms like web series and short movies. Many big stars now want to be a part of any such online movies. 

The online entertainment industry is growing very rapidly in India. Smartphone users expected to reach 859 million by 2022 with a rate of more than 80%, in 2016 the smart TV users is 8% of total TV users which is now reaching to around 40%.    

The need for one:  

An entertainment lover is worried about missing that offbeat content, those genres; dark comedy, thriller and crime, true content documentaries and movies on different languages, not show by our traditional TV channels and theaters. 

Internet is freedom for many things and online movies are freedom of entertainment. There are many, like me, who are loving this freedom.

All the TV channels are now available online too. Movie and show makers are making stuff especially for web-channels and the audience is enjoying the performance by new and talented actors. 

Videos On Demand:

The popularity of YouTube made a way for web-channels. Whenever whatever we want, we only have to search and the content is in front of us. 

Many web-channels are competing to serve the audience with great content. 123 movies is the biggest web-channel as far as the range and quality of content is concerned. 

123 movie app has more than 1.2 million subscribers in India, Hot Star has a maximum of more than 3 million subscribers following by Amazon Prime with more than 2.5 million subscribers.

Viewers have to take premium membership to watch the best of the contents online in a different smart device. Some web channels like Voot and MX Player allow enjoying online movies and shows for free.

Web-channels have their own production team for making their original content; movies and web series. 

Growing web-channels users makes producer and directors think to release their movies online, Infect many production unites collaborated with Web-Channels and has made films for the online audience. 

Other platforms:

Other online businesses segments unite are taking way to video streaming services and web-channels. After the success of Amazon Prime Flipkart also has started Flipkart Video.  

Telecom companies are not left behind – They can’t as they are the biggest player of the Internet industry and they know their power of domination.  Every Telecom company has its own web channels or video streaming platform for online movies and shows. These companies are providing subscription as an offer with an unlimited Data subscription plan. 

The conclusion:

JIO TV of reliance communication, Xstrem from Airtel – Airtel also provides a subscription offer for Amazon prime with its Data plan. Xstreme app has collaboration with other web channels like the Hiochoi app and Zee Network.  

We have seen the various name of Online entertainment; Online Movies, Web-series, web-channels, online video streaming, video on demand… whatever it would be, their main purpose is to serve us in our comfort zone.