Chapters 1, and 12: Culture and Delivering the 10 min. Team Presentation on a Michigan-Based Company

A. Audience Analysis- Table 12.1 (see p. 328).

1. Diversity of viewpoints.

2. Culture. - Low and High Context cultures defined - see Ch. 1., pp. 18-20.

B. See Figure 12.1 Planning for Various Audience Mindsets.

C. Outlining for your Team Presentation:

1. Introduction-

a. Grab the audience's attention- see p. 335 Chapter 12. (see Backchannel definition on p. 349, you can use the Zoom chat box to pose questions and keep the audience involved).

b. Building your credibility: Introduce the Michigan-Based Company your Green America Screening team chose and introduce each team member's first and last name the the 5-part Green America Criteria they are doing.

c. Previewing your message and state the team thesis statement: Our team is asking that the Green America Standards and Certification Committee to grant Buy the Change the Green America Green Business Certification, admit them into the Green Business network, and include them in the Green America National Green Pages.

2. Body- Support each of the 5-part Green America criteria with 3-4 (max) sub-points.

a. Remember, you are the Green America Screening team and you are not working for the Michigan-Based Green company you chose, so support the criteria well using the company's website,

b. Use sound Evidence- The company's website,1st hand messages from the company from messaging them personally, and 3rd party articles (e.g., Michigan Newspapers, reviews etc. B-lab ratings https://bcorporation.eu/directory, and customer ratings etc.).

c. Add spice ever 6 seconds. (see Backchannel definition on p. 349, you can use the Zoom chat box to pose questions and keep the audience involved).

C. Conclusion: review p. 337 Ch. 12.

1. Review the main points covered.

2. Call for action: Again, our team is asking that the Green America Standards and Certification Committee to grant Buy the Change the Green America Green Business Certification, admit them into the Green Business network, and include them in the Green America National Green Pages.

https://www.greenamerica.org/green-businesses-products-services

D. 10 PowerPoint slides -See module 4 for due date. Remember, every single team member needs to upload the completed 10 PowerPoint slides in their personal account by the deadline and lock time.

Go over requirements from sample PowerPoints in module 4.

E. Choosing your presentation method - see ch. 12. p. 345

1. Speaking from notes.

2. Speaking from memory.

3. Reading from manuscript.

4. Impromptu (off the cuff - no prior preparation, no notes- this is the method your team will use to answer the three Q&A questions- make sure someone in your team writes down the three questions your team gets after the team presentation as you will be researching and following up on these questions in a 5 paragraph single spaced team follow-up memo -see module 4 for due date).