Please click on the arrow in the video below to play the video covering the following personal branding concepts:

1. Defining Personal Brand

2. Writing "The Story of You" (see personal branding steps in module 2).

3. Constructing your Brand Pyramid (see file in module 2):

Private inventory, public profile, and headline.

4. Reducing or Eliminating Factors that Could Damage Your Brand

5. Putting your Brand/Promise to Work: The public profile, headline, and brand message should be consistent across all digital platforms.

Please click on the arrow above to play the video detailing personal branding.