There are opportunities around you to publicize your brand, you just need to know where to look. If you are actively involved in networking and marketing your business, it will be very easy to find some ways to build press for yourself. Unless someone knows who you are, you will have a hard time growing your business into the lucrative venture of your dreams.
Even if your company isn't making major changes, there may be worthwhile activities coming up. Here are some overlooked reasons to use the best press release distribution service for your brand.
Perhaps one of the most common reasons for submitting a press release is because of an event you are having. Most business owners don't think about this simply because they are having a small event, but your event doesn't have to expect hundreds of attendees to be newsworthy. In addition to receiving attention online on business websites and blogs, it may even be published in print when a newspaper or magazine seeks to fill the gap or balance its bad news percentage.
New identity / logo / name Do you have new colors, a new logo, a new name? If you've been in business for a few years and have decided to speed things up and turn things around, this is an opportune time to do a press release on your decision. Not only does this provide an opportunity for your clients and followers to keep up to date, but you can also be interviewed about your business growth and how the change is expected to serve your clients.
New website. Since the Internet and its standards and practices are constantly changing, this will be one of the most frequent reasons for issuing a press release. Your press release should state the new features of the website, any new functionality you have introduced (such as search functions, a shopping cart, etc.), what it does and for whom it does it.
Staff Introductions As you grow, be sure to advertise to new members of your team, even when they are part-time or unpaid. If you hire an intern, it is an opportunity to position yourself as someone willing to train and mentor the new future leaders of tomorrow. If you hire someone full time and have been working alone, it offers you the opportunity to show your growth and how you are bringing new jobs to the market. It is a victory for you and a victory for your local economy.
Achievements. I must admit that I have not made the most of this, but I have done it enough to reap huge benefits. If you win an award, complete a program, get accepted into a prestigious position or organization, or launch something that is truly successful, be sure to let others know! It will allow you to take a moment to celebrate your accomplishments and also offer hope to others who work hard in their businesses.
New service or product. Have you introduced something new to your business? Press releases aren't just for celebrities with perfume and clothing line launches. Although we would like to believe that our ideal clients and influencers constantly keep us on their radar, the truth is that we must stand in front of them and remind them of what we are doing. There is too much information available for us to put this responsibility on our clients. Let them know what you have and they will let others know too
Have ideas that could benefit from a little exposure? Use these guidelines to plan ahead and take advantage of seasonal circumstances.