Effective SEO Techniques to Drive Organic Traffic (Step-by-Step Guide)

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Looking for ways to increase the organic traffic to your website? Here are six effective SEO techniques to help improve your ranking.


Image by Photo Mix from Pixabay

It seems that the rules for getting your website to the top of search engine rankings are changing every day. In a way, this is true. SEO specialist Vancouver will tell you, Google is getting better and better at sorting through the billion websites out there to find the most relevant content. 

If you are looking to drive more organic visitors to your site you need to ensure your website is ready. Here is a step-by-step guide to effective SEO techniques to help increase your organic visitors. 

  1. Make Sure Your Website Works, and Works Well

When developing your SEO strategy one of the first places to look at is how your website works and what the user experience is for visitors to your site. Search for your company, for example you are running a dental SEO services; see what shows up in the rankings. Click on pages as if you were a potential customer. 

If you find yourself waiting for pages to load, or are directed to any broken links or error pages this is a big problem. Not only will your customers be frustrated at the experience of using your site, but Google may penalize you for slow-loading pages and technical eros. 

Be sure to do a regular audit of your pages regularly and optimize images and content for faster loading times. 

  1. Consistent Relevant Blog Posts

Another way that Google finds you is through regular relevant content. Write about topics that you feel passionate about, or answer common customer questions. This expert advice can be a great way to reach out to new customers who have questions or issues and regular blog posts on relevant topics give you a better chance of being noticed by Google

  1. Use Social Media

Now that you’ve created this great content and posted it on your website, you need to share it on social media sites like Facebook, Twitter, LinkedIn and Instagram. Social media is a great place to connect with your customers and show them the human side of your company. 

Image by Tumisu from Pixabay

  1. Use Local Listings

Your site may not be the top ice cream parlour in North America, but through local listings, you can be the top Ice Cream parlour in your local area. Google my Business allows you to set up a company profile with photos, links, customer reviews and it also creates a google map listing for your company. 

This way, when customers search for an ice cream shop nearby, your website will listing will shoot up to the top of the list along with all your important company information. 

  1. Optimize Your Site For Mobile Users

Most users now prefer their smartphones for Google searches instead of a desktop computer. If your site is not optimized for mobile users you may be missing out on a lot of potential traffic. 

  1. Think About Voice Search

Many users are starting to use voice search as an easy way to find information on Google. It is estimated that one in four adults has a smart speaker in their homes. Voice search is also a convenient and growing feature on smartphones. 

The main differences in setting your site up for voice search are the search words and phrases that voice search users tend to use. You’ll need to think about using different keywords and phrases on your site, and include questions or longer phrases such as “Where is the closest ice cream parlour?”  

If you have questions about optimizing for voice or a top SEO Company in Toronto should be able to help you out. 

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